Posts Tagged ‘Channel 4’

Meet the Superhumans

August 16, 2012

Last night I saw something that changed me. Gruen Sweat showed an amazing promotional video, made by Britain’s Channel Four, for the upcoming 2012 Paralympic Games.

The video is called

Meet the Superhumans

and you can watch it on YouTube here.

As I’m not I the UK (curse you geoblocking) I can’t embed the video in this blog, sorry. You can find out more about it on Channel Four’s Paralympics website.

After watching this several times I came to the humbling realisation that I had subconsciously thought of the Paralympics as a rather secondary sort of competition and that this attitude is not only patronising but is insulting to the athletes who compete. For this I am extremely sorry.

So thankyou Gruen Sweat and Channel 4 for shaking up my attitudes. I’ll be watching the Paralympics on ABC with a new avidity.


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